A Guide to Start Your Custom Headwear Brand

Starting a cap or a hat business is not as challenging as it may sound. If this is something that you have been planning to do, take the tips in this article into consideration and be on your way towards developing the perfect headwear brand of your dreams.

Always remember that hats are more than just a product to cover your head from the sun exposure and elements. They carry a style of their own and finding a product that is different in this style will significantly improve your sales and provide your customers with a reason to buy your hats. To give your hats a creative edge from your counterparts in the market, give them a unique reason, a drive that will encourage your audience to buy more.

More styles and varieties you store means you can cater to a broader range of customers – thus generating a larger income for yourself and your business.

1. Don’t just quit on your day job immediately!

If you have started your custom headwear/caps business, the most important thing is to stay stable for as long as possible. And that means to continue with your day job. This income will help you set up your business and mitigate a large chunk of the financial pressure of starting a new company. If you wish to invest your money into printing caps and marketing your business, be ready to commit for longer hours, have a secondary income to give your idea a reality before you start and rely on your hat business to pay for itself.

2. Research is the key

Before starting your hat business, do a lot of research. Find out a niche to target your market, especially the one where the demand is high and products are less. Think where your cap business may belong in the market, and what type of styles, designs, and colors you are going to incorporate in your business. Shop around to see what is in style and what’s not selling well. Spotting trends that are on the rise generate income quickly, since you will be working for an expanding market that is yet to be captured. Coming up with creative images and designs that you wish to have printed on your caps is a fantastic way to compete with other brands in the market.

3. Choose the Right Design

If you plan to sell your hats and caps in a physical store and not just online, your market research should extend beyond fashion. To gather exciting ideas, visit similar stalls or stores to what you would be utilizing for your business, and pay extra attention to the design and layout of the store, particularly how the stock is displayed for the customers. This is an exciting strategy to generate thoughtful ideas for your store – how much space you need, and how to showcase the best stock to grab the attention of the customers.

4. Get the License

Apply for the right business licenses, and find out what is asked of you by the tax department. If you are not sure about the requirements, hire a professional accountant to do the job for you. Their advice will be beneficial, especially with the launching of the business, and you can always get the fee back on next year’s tax return.

5. Find the Right Set of Suppliers

If you are planning to highlight a large stock, it is vital to find the right set of suppliers and other people that may help in achieving your business goals. A printing company becomes a crucial aspect of your business if you plan on selling the hats with your custom designs.

6. Sell your Products Online

If you are planning to own a small store in a shopping center, it is still a great idea to sell your products online. Not only will your products have a broader reach, but you will be able to adopt different branding strategies to get a lot more visitors interested in buying your stuff.

7. Start Marketing and Advertising your Brand

Once you are set up and almost ready to launch your brand, start marketing and to advertise your store. Advertisement could be in local newspapers, magazines, flyers, billboards, or social media. Create your store account on different social media platforms before launching your brand so that you inspire your friends and family to share the news. 

If you have a store online, source your business on various online forums and communities that may be interested in the products you are offering, and share the URL for your website. To advertise more to your audience, partner up with similar stores and brands, and see if you could reach an agreement to advertise each other’s brands with your customers. 

So there you have it. The basic steps towards launching your very own caps/headwear brand. If you feel that energy to inspire and motivate others with your brand, don’t miss out on the opportunity and start now!